‘The Cross-over Collection’
Taschen + Blue Note + UADE (Argentina)

‘Mix it!’ Is a personal project created and pitched in the context of an initiative led by UADE Argentina (of which I’m part of the alumni), Taschen Publishing House and Blue Note Records. The brief involved generating ideas and proposals for a new collection/closed design system of three volumes, including branding, on the cross-over of history, music and its influence on the culture at large. My proposal was called ‘The Cross-over Collection’ and covered two historical milestones that accompanied Jazz, Hip Hop and the mixture of both in the 1990s. I didn't win the project, but I got an honorific mention... and lots of fun producing it.

Role: Creative Director, Producer