The Body Shop | European SM merging

The Body Shop is one of the top players in the European cosmetic market. In 2017, they approached Organic to take on the entire and newly merged SM channels strategy. The agency created a task group to deliver the best quality in the least time possible, which I creatively co-directed. The objective was to generate tightly scheduled SM campaigns for the UK and continental Europe throughout the running year. Every campaign would be planned explicitly around special calendar dates and product releases, involving engaging posts combining illustration, photography and video. The Body Shop experienced significant levels of engagement that superseded the expectations and made for a smooth transition from a local to a unified SM channel approach.

Client: Plan UK | Role: Creative Director (Organic)